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- Top 5 South Asian Brands: April 24, 2024
Top 5 South Asian Brands: April 24, 2024
Wake up and smell the daisies.
Welcome to the seventh edition of Cross Couture, the fashion x culture newsletter. |
The clothes we wear have always been an ever-shifting portrait of society and we’re sitting down to explore how our daily outfits change as we come into contact with new societies, technologies, and stories. |
It’s Day 5 of my Spring Challenge!
As a reminder, this challenge means that either you get an email in your inbox 5 times per week until May 31st (which means I get a set of luxurious, vintage jammies) OR I have to donate $5 to a charity I hate for every week that I miss the goal.
WEEK 1 COMPLETE! NO TERRIBLE CHARITY DONATIONS WOOHOO!
Series #1: Top 5 South Asian Brands I’ve Discovered in 2024.
Today’s pick: Ilamra

Sunrise Shirt
Men’s button-up shirts with contrasting folded-up cuffs or inner button plackets are nothing new. But Ilamra’s Sunrise Shirt does do something more interesting with it. It refuses to hide.
The kalamkari work is easily visible in the borders, sleeves, pockets, and plackets of the shirt. It never overpowers, it just makes its presence known.
(also that daisy necklace styling? ooooof.)
We’re done with the first of the Spring Series! Next up: Top 5 Fashion Reads for the Cross Couturist.
What does that mean? You’ll have to check out tomorrow’s issue!
Love Ilamra? Hate it? Maybe you’re a sunset person? Just want to vent about your crap day? Reply to this email!
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Want to chat about fashion/history/literally anything else? Here’s my Calendly!
xoxo,
Simran